Uncover The Benefits Of An Accessible Website: Increase In Reach

Keyboard with green wheelchair symbol on key

Do you know if your website is accessible?

The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. Some organizations are making accessibility improvements to their websites, but many are seemingly not making the accessibility adjustments. Disabled people don’t access their website, they say, so why should they care?

Why you should care about disabled Internet users

Discover What You Should Know About Web Accessibility (Part 2)

A keyboard key isolated against a white background with a wheelchair symbol upon it.

Do You know the Web accessible guidelines?

The Web Accessibility Initiative

The WAI was started in 1999 by the World Wide Web Consortium and is viewed as the standard set of guidelines for creating accessible websites. Although there has been some criticism of their guidelines they have been working since 2003 to release the second edition of accessibility standards which will be much more technology-neutral. This will leave more room for interpretation and adaptability.

Discover What You Should Know About Web Accessibility (Part 1)

blindfolded person behind laptop computer

Do you know what Web Accessibility is?

There is a lot of talk these days with regard to proper development practices and accessible web design. If you don’t think any of this applies to you or your website, you probably don’t understand exactly what this is all about. Web Accessibility refers to the practice of creating websites that will be usable for people of any ability or disability. Many things come into play when accounting for a person’s eye sight, mobility, auditory and logic skills.

Discover The Top 3 Online Reputation Management Strategies

Reputation word cloud concept with crediblity brand related words

Have you created an online reputation management strategy?

You had to create a business plan before starting your business, right?  And that meant outlining strategies for growing your business.  There is no doubt that business marketing was somewhere on that list . . . and in this day and age, you simply cannot ignore the Internet when marketing your business.  One thing you might not have thought of is the need to protect and grow your online presence.  Your business’ online reputation can go a long way in determining the success of your business, and so you must be proactive about creating the reputation you want – and that, too, requires strategizing.  Where do you begin?  Here are the top three online reputation management strategies:

Not Offering A Mobile App? Here’s What Your Small Business Is Missing!

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Are You Using Mobile Apps for your Small Business?

 

Mobile apps, shmobile apps. If you’re the type of small business owner who says this (or something like it), you probably think you don’t need to worry about marketing to mobiles. Your other marketing efforts are working fine and you don’t even own a smartphone, so why bother? But did you know that right now mobile apps are all the rage? They offer a great marketing tool to any small business at minimal cost. If you’re not on board yet, here’s some of what you’re missing.

Increase Small Business Sales by Using Mobile Apps

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How can a Mobile App Can Help Your Bottom Line? If your still not sure about mobile apps? Here’s a statistic that might interest you. In July 2012, the IBM Retail Online index reported that retailers experienced a 15% growth in sales due solely to mobiles. By focusing their efforts on mobile shoppers, whose numbers are increasing exponentially, offline businesses are raising their bottom line. And this number is only expected to keep rising.

Why Mobile Apps and Social Media Are A Perfect Match

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Are you using this perfect match to increase your buzz about your small business?

 

The Web is getting increasingly social. Experts even predict that someday you may search for all of your information through social media sites instead of search engines. People love Facebook, Twitter, Pinterest, Groupon, YouTube… the list goes on. These are some of the most visited sites on the Internet.

Studies show that people on mobiles are especially prone to socializing. They spend way more time on social media sites than PC surfers do. Mobile apps and social media are a perfect match. If your business can take advantage of this pairing, you can really increase your bottom line.

Why Do Small Businesses Need A Mobile App?

Businessman drawing Mobile Apps concept on blurred abstract background

What are mobile apps and why does your small business need them?

 

Mobile marketing is different from internet marketing in one crucial way – it’s all about engagement. People don’t just use their mobiles to read and digest content. They use them to do things. Your mobile marketing campaign needs to be as interactive as possible so that your customers are fully engaged, and the way to do this is through apps. An app is an interactive software program. It offers the user something to do. Examples include:

  • A game or activity.
  • An interactive map.
  • Up-to-date weather information.
  • An ordering system for your goods/services you offer.

It can be anything that your customers can interact with that’s also related to your brand.

Chipotle’s Ruination of Local Reputation Continues

chipotle mexican restaurant

Chipotle, you’ve definitely have local reputation issues. “Food with integrity.” I think not, considering the fact that 141 Boston College students — comprising some members of the basketball team — are sick after eating at a Chipotle restaurant near their campus. The perpetrator this time: norovirus. The latest reputation fiasco comes at a time when Chipotle is still dealing with the fallout of an E. coli outbreak at quite a few restaurants that made 52 people sick in nine states in October and November. Also this year was a salmonella outbreak. No wonder Chipotle is in an impaired reputation control mode.

How to Get Customers to Write Reviews for Your Businesses Local Reputation Marketing

Quality control survey business products and customer service checklist with excellent word checked with a green check mark EPS 10 vector illustration.

The world of Internet marketing is complex and varied.  It used to be that having a business website was enough to attract the attention of new

customers.  However, these days your local reputation marketing approach must be as multifaceted as the web, itself.  One new(ish) frontier that is revolutionizing the way customers find and evaluate businesses is that of online business reviews.  There are a number of popular sites that exist as forums for posting these reviews – including Yelp, Google Places, Urban Spoon, Bing, Facebook, and many more – and your business should be using these sites to its advantage.  In addition to registering your business with these sites, you also need to be encouraging people to post their reviews.  How do you do that?  Here are three ways you can get your customers to write reviews for your businesses local reputation marketing campaign:

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