Quality or Quantity Online Reviews, Which is Better for Local Reputation Marketing?

Quantity Versus Quality for reviews

Quantity Versus Quality for reviews

Online reviews play a large part in the development of your small business’ online reputation.  For that reason, many small businesses work hard to convince their customers to post reviews on all the popular review sites, hoping it will maximize their online reputations.  But is it really necessary to build up as many online reviews as you possibly can for your small business . . . or is it possible that, when it comes to good reviews, a little bit goes a long way?  What is better, quality or quantity?  The answer is not a simple one, and can’t be put in black and white terms.

Facebook for your Small Business (Part 2)

Businessman engages customers

Businessman engages customers

 

In part 1 of this article we discussed some ways that small businesses can engage their customers on their Fan Pages. We wish to reiterate that every time you engage somewhere, it will leave a link back to your own page. So, simple commenting and liking a page should not be underestimated as a good strategy for growing blog traffic. There are still many business owners and marketers who don’t quite know where to start. So what should you do to market more effectively on Facebook?

Here are some more ways to engage your fans:

Facebook for your Small Business (Part 1)

Human hands make thumbs up and down

Human hands make thumbs up and down

 

You can engage in many ways on other Fan Pages (like, comment and share). And every time you engage somewhere, it will leave a link back to your own page. Simple commenting and liking a page should not be underestimated because it is a good strategy for growing blog traffic. The same now applies to Facebook. More and more businesses are actively engaging customers through Facebook. But there are still many business owners and marketers who don’t quite know where to start. So what should you do to market more effectively on Facebook?

Here are some ways:

3 Ways Online Reviews Help Your Business SEO & Local Reputation Marketing

Online reviews help your SEO

Online reviews help your SEO

 

These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet.  Not only is it possible to browse your business website to get a good idea of what you offer, but potential customers can also use reviews of your small business to make the important decision of whether or not they want to work with you.  This has very obvious implications when it comes to earning new customers . . . but did you know that online reviews can also go a long way in lending to your small business website’s creditability and your local reputation marketing, by strengthening its search engine optimization (SEO)?  How so?  Here are three ways online reviews can help your small business SEO and local reputation marketing:

What to Look for Before You Hire a Local Reputation Marketing Company

ask an expert on blackboard

ask an expert on blackboard

 

Your business’ online reputation is, quite literally, a matter of life and death . . . for your business, that is.  If you lack the time, patience, or know-how to manage your online reputation properly, then you owe it to your business to put the job in the hands of those who can do it well.  Fortunately for you, there are a number of companies that specialize in doing just that.  Unfortunately for you, they are not all created equal, and it may be hard to sort the good from the bad.  Need help?  Here are some tips for what to look for before you hire a local reputation marketing company:

Small Businesses Need Pinterest

Pin it!

Small Businesses Need Pinterest

 

An offline business can benefit from Pinterest as well. This is a particularly great way to introduce the concept of marketing on line to a small business owner. Why not show them a free way they can get added exposure for their business.

If your business model includes catering to offline clients, you can try the following out on Pinterest.

Small Businesses NEED A Local Reputation Marketing Company

Reputation-Management-Services

Reputation-Management-Services

 

As a small business, you are responsible for marketing your business – and that means identifying your most viable marketing avenues.  Whatever size your business is, there is no denying that it should have an Internet presence, as the Internet is the arguably the most powerful marketing arena there is.  A large part of establishing a strong online presence is managing your online reputation via a Local Reputation Marketing Company.  What is local reputation marketing for small businesses all about?  Here are some things you should know:

Begin Being Pinteresting

Reputation-Management-Services1

Are You Being Pinteresting?

 

It used to be that you needed to be invited to Pinterest in order to setup an account. Now you just visit their main site and create your account by logging in with your Facebook account.  Then you simply follow the instructions to set up your account.

Once this basic step is completed, it is now time to start with the fun things like creating your boards and pinning images to them. Keep in mind that Pinterest is a social site, so be social! Even if your intention is to advertise your small business, start off by getting your name out there and being active with other members.

Why Small Business Owners Must Be Ready For Mobile Responsive Design in 2014!

close-up view of young woman holding a smartphone with cooking blog on screen.

Size really DOES matter when it comes to Mobile Marketing. Does your site respond to the platform it’s being opened on?

 

Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), says responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more sales and brand loyalty through the mobile channel.

What’s driving the trend of responsive design and why is it so important?

How to Totally Blow Your Mobile Marketing Campaign!

Timer bomb with phone

Will you have a booming mobile marketing campaign OR will the whole thing die a quick flaming death!

 

You’ve hired your bulk messaging provider and you’re ready to get started with mobile marketing. Congratulations! Now you’re on your way to a boom in business with more customers than you ever thought possible. OR, you’re just wasting your time and money, and the whole thing will die a quick death.  Which is it for you? Mobile marketing is easy and effective, but only if you do it right. Here are eight top trends that lots of businesses end up doing, only to destroy their mobile marketing campaigns completely.

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