Online reviews play a large part in the development of your small business’ online reputation. For that reason, many small businesses work hard to convince their customers to post reviews on all the popular review sites, hoping it will maximize their online reputations. But is it really necessary to build up as many online reviews as you possibly can for your small business . . . or is it possible that, when it comes to good reviews, a little bit goes a long way? What is better, quality or quantity? The answer is not a simple one, and can’t be put in black and white terms.