Discover The Top 3 Online Reputation Management Strategies

Reputation word cloud concept with crediblity brand related words

Have you created an online reputation management strategy?

You had to create a business plan before starting your business, right?  And that meant outlining strategies for growing your business.  There is no doubt that business marketing was somewhere on that list . . . and in this day and age, you simply cannot ignore the Internet when marketing your business.  One thing you might not have thought of is the need to protect and grow your online presence.  Your business’ online reputation can go a long way in determining the success of your business, and so you must be proactive about creating the reputation you want – and that, too, requires strategizing.  Where do you begin?  Here are the top three online reputation management strategies:

Chipotle’s Ruination of Local Reputation Continues

chipotle mexican restaurant

Chipotle, you’ve definitely have local reputation issues. “Food with integrity.” I think not, considering the fact that 141 Boston College students — comprising some members of the basketball team — are sick after eating at a Chipotle restaurant near their campus. The perpetrator this time: norovirus. The latest reputation fiasco comes at a time when Chipotle is still dealing with the fallout of an E. coli outbreak at quite a few restaurants that made 52 people sick in nine states in October and November. Also this year was a salmonella outbreak. No wonder Chipotle is in an impaired reputation control mode.

How to Get Customers to Write Reviews for Your Businesses Local Reputation Marketing

Quality control survey business products and customer service checklist with excellent word checked with a green check mark EPS 10 vector illustration.

The world of Internet marketing is complex and varied.  It used to be that having a business website was enough to attract the attention of new

customers.  However, these days your local reputation marketing approach must be as multifaceted as the web, itself.  One new(ish) frontier that is revolutionizing the way customers find and evaluate businesses is that of online business reviews.  There are a number of popular sites that exist as forums for posting these reviews – including Yelp, Google Places, Urban Spoon, Bing, Facebook, and many more – and your business should be using these sites to its advantage.  In addition to registering your business with these sites, you also need to be encouraging people to post their reviews.  How do you do that?  Here are three ways you can get your customers to write reviews for your businesses local reputation marketing campaign:

Quality or Quantity Online Reviews, Which is Better for Local Reputation Marketing?

Quantity Versus Quality for reviews

Quantity Versus Quality for reviews

Online reviews play a large part in the development of your small business’ online reputation.  For that reason, many small businesses work hard to convince their customers to post reviews on all the popular review sites, hoping it will maximize their online reputations.  But is it really necessary to build up as many online reviews as you possibly can for your small business . . . or is it possible that, when it comes to good reviews, a little bit goes a long way?  What is better, quality or quantity?  The answer is not a simple one, and can’t be put in black and white terms.

3 Ways Online Reviews Help Your Business SEO & Local Reputation Marketing

Online reviews help your SEO

Online reviews help your SEO

 

These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet.  Not only is it possible to browse your business website to get a good idea of what you offer, but potential customers can also use reviews of your small business to make the important decision of whether or not they want to work with you.  This has very obvious implications when it comes to earning new customers . . . but did you know that online reviews can also go a long way in lending to your small business website’s creditability and your local reputation marketing, by strengthening its search engine optimization (SEO)?  How so?  Here are three ways online reviews can help your small business SEO and local reputation marketing:

What to Look for Before You Hire a Local Reputation Marketing Company

ask an expert on blackboard

ask an expert on blackboard

 

Your business’ online reputation is, quite literally, a matter of life and death . . . for your business, that is.  If you lack the time, patience, or know-how to manage your online reputation properly, then you owe it to your business to put the job in the hands of those who can do it well.  Fortunately for you, there are a number of companies that specialize in doing just that.  Unfortunately for you, they are not all created equal, and it may be hard to sort the good from the bad.  Need help?  Here are some tips for what to look for before you hire a local reputation marketing company:

Small Businesses NEED A Local Reputation Marketing Company

Reputation-Management-Services

Reputation-Management-Services

 

As a small business, you are responsible for marketing your business – and that means identifying your most viable marketing avenues.  Whatever size your business is, there is no denying that it should have an Internet presence, as the Internet is the arguably the most powerful marketing arena there is.  A large part of establishing a strong online presence is managing your online reputation via a Local Reputation Marketing Company.  What is local reputation marketing for small businesses all about?  Here are some things you should know: