Mobile apps, shmobile apps. If you’re the type of small business owner who says this (or something like it), you probably think you don’t need to worry about marketing to mobiles. Your other marketing efforts are working fine and you don’t even own a smartphone, so why bother? But did you know that right now mobile apps are all the rage? They offer a great marketing tool to any small business at minimal cost. If you’re not on board yet, here’s some of what you’re missing.