How to Totally Blow Your Mobile Marketing Campaign!

Timer bomb with phone

Will you have a booming mobile marketing campaign OR will the whole thing die a quick flaming death!


You’ve hired your bulk messaging provider and you’re ready to get started with mobile marketing. Congratulations! Now you’re on your way to a boom in business with more customers than you ever thought possible. OR, you’re just wasting your time and money, and the whole thing will die a quick death.  Which is it for you? Mobile marketing is easy and effective, but only if you do it right. Here are eight top trends that lots of businesses end up doing, only to destroy their mobile marketing campaigns completely.

1.   Buy Your List

Mobile marketing only works if you have a list of subscribers. If you buy a list from somebody else, those aren’t subscribers. They’re random people who have no interest in your business and they’ll toss your messages in the trash. Use an opt-in form or short code and get their permission first.

2.   Message at Midnight

If you send messages late at night or early in the morning, people tend to not open them. They’ll groggily delete them and possibly block you from their phones. Send your messages during the daytime and experiment with different times to see what gets the best response.

3.   Cram Your Messages

Your mobile messages need to be 160 characters – at most! That’s not a lot of characters, so don’t cram your messages full of too much information. Each message should be focused on one thing. If you’ve got two things to tell your subscribers, break it up into two messages, but don’t do this too often, as the result will be the same, and it’ll feel like spam to the reader.

4.   Abbreviate Messages

You also might be tempted to use text lingo like LOL and OMG. This saves you space in your messages but it makes you look like a teenager without a lick of sense, which in turn, takes any respect your viewers had for your professionalism away. Stick to actual words in the English language.

5.   Ignore Stats

Most bulk messaging services provide you with analytics so you can see how you’re doing. If you don’t pay close attention to these, you’re lost. This is how you learn what works and what doesn’t.

6.   Be in Too Much Touch

With SMS marketing, you don’t want to be texting your subscribers daily. You should be consistent, but if you send too many messages, they’ll start turning you off or tuning you out, or just tossing it in with other spam that they get. Strike a good balance between staying in touch and not going overboard.

7.   Think ‘Sales’ Only

When crafting your messages, start by asking, ‘How can I help my subscribers?’ Don’t start by thinking about sales. If you focus on helping them and offer information or promotions that give them value, the sales will come, likely in greater numbers than if you started out with sales being your primary concern.

8.   Rant, Blog or Otherwise Not Deliver

Whatever you do, make sure you send the messages you promised them. They signed up because they wanted what you said you’d give them. Make sure you deliver.

Mobile marketing is a great tool for businesses, but you’ve got to make sure you’re doing it right. Stick to these guidelines and your mobile marketing campaign will be everything you want it to be.

Mobile Marketing can be a complicated process, but it is also tantamount to your small business success.  To make the most of your mobile marketing campaign, you may want to enlist the help of qualified and competent professionals like us, Two Blind Marketers & Associates.  We can be reached by phone at 602-487-8733 or by email:



About Mike

Despite the challenges of being legally blind since the age of 10, Michael has had the entrepreneurial spirit his whole life. He started his internet marketing career in 1997 selling collectible books on eBay. After that, he ran a successful computer consulting business for over 10 years. In January 2008, after the birth of his special needs child, he realized that he would no longer be able to do computer repair work in the field. While attending an online marketing workshop, he discovered that he had the passion to help small business owners with their marketing. He and his wife specialize in Website Design & Accessability, as well as Reputation Marketing. Michael decided, with the support of his wife, to found Two Blind Marketers in June 2009.

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