Chipotle’s Ruination of Local Reputation Continues

chipotle mexican restaurant

Chipotle, you’ve definitely have local reputation issues. “Food with integrity.” I think not, considering the fact that 141 Boston College students — comprising some members of the basketball team — are sick after eating at a Chipotle restaurant near their campus. The perpetrator this time: norovirus. The latest reputation fiasco comes at a time when Chipotle is still dealing with the fallout of an E. coli outbreak at quite a few restaurants that made 52 people sick in nine states in October and November. Also this year was a salmonella outbreak. No wonder Chipotle is in an impaired reputation control mode.