Why Small Business Owners Must Be Ready For Mobile Responsive Design in 2014!

close-up view of young woman holding a smartphone with cooking blog on screen.

Size really DOES matter when it comes to Mobile Marketing. Does your site respond to the platform it’s being opened on?

 

Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), says responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more sales and brand loyalty through the mobile channel.

What’s driving the trend of responsive design and why is it so important?